1. EXPLORING THE DYNAMICS OF FLEXIBLE WORK, DIGITAL PLATFORMS, AND THE SHARING ECONOMY: A MULTIFACETED EXAMINATION OF SECURITY, TRUST AND RISK
Authors: Dr. NIRAJ KISHORE CHIMOTE1, Dr. ANKITA SRIVASTAVA2*, MUKUND PUROHIT3, Dr. PURUSHOTTAM BUNG4, Dr. NORIA FAROOQUI5 and Dr. HARDEEP SINGH6
Abstract
This study investigates the interplay between flexible work arrangements, digital platforms, and the sharing economy, focusing on how these dynamics influence security, trust, and risk perceptions among users. The research addresses the critical gap in understanding these interactions and their implications for user engagement and satisfaction, necessitating the collection of qualitative data through user experiences, surveys, and detailed case studies of digital platform interactions. Findings indicate that varying levels of perceived security and trust significantly impact user participation and satisfaction within digital platforms, with particular emphasis on the role of clear communication and protocol transparency in mitigating perceived risks. In the context of healthcare, these insights underline the importance of building trust in digital health services and platforms, suggesting that enhancing security measures and promoting transparent practices can lead to greater user engagement and satisfaction. The broader implications of this study extend beyond healthcare, offering valuable frameworks for understanding user behavior in the digital economy, ultimately informing best practices for platform design and user interaction across various sectors. By elucidating the complex relationships between these elements, this research provides a foundation for future studies aimed at optimizing user experience and ensuring the sustainable growth of flexible work and sharing economy models within diverse industries.
Keywords: Flexible Work, Digital Platforms, Sharing Economy, User Security, Trust, Risk Perceptions.
2. THE EFFECT OF REMOTE WORK ON TALENT MANAGEMENT AND EMPLOYEE RETENTION IN THE IT SECTOR IN BANGALORE DURING COVID-19
Authors: VAITHYANATHAN1 and Dr. A. NARASIMA VENKATESH2
Abstract
This study seeks to examine the effect of adopting remote work in the period of “COVID-19 on the talent management and employee retention of IT firms in Bangalore”. Given the shift towards remote work, there was a new set of issues when it comes to human capital management and employee retention. This paper also focuses on how approved remote working policies such as flexible working arrangements, communication technology and performance appraisal systems; combined with talent management initiatives; impacted the rate of attrition among employees at this period of volatility. Exclusively survey research method for the study and data was gathered using a structured questionnaire administered only on the IT professionals in Bangalore. Analytical utilization of SPSS was employed in order to assess correlations between employment of remote work policies as well as Talent management strategies and Employee retention rates. As the result, it indicates that organization with proper remote work policies experienced considerably positive effect on retaining the employees by focusing their needs on flexibility and work-life balance. Moreover, other talent management methods, like virtual training, performance management, and engagement activities became important contributors to the workforce satisfaction. Although both practices were important, it was identified that remote work policies had a slightly more significant impact on retention. This evidence implies that organisations that have put into practice remote working policies and adjusted their talent management practices were able to retain their workforce. This research will be relevant for understanding the best practices and prospects for retaining employees in the IT businesses in Bangalore as well as other global organizations functioning within the new format of work. Considering ongoing changes that are taking place as organisations transition to and establish post-pandemic working environments, these insights can help organisations understand how to effectively manage their people and organise remote work to retain and enhance employees’ commitment and satisfaction.
Keywords: IT Professionals, Communication Tools, And Performance Evaluation Methods, Talent Management Strategies, Employee Retention, Post-Pandemic Workplace Dynamics.
3. QUEPPELIN.COM: THE METAVERSE SOLUTIONING
Authors: REEMA KHURANA1, SUSMI ROUTRAY2 and RAKESH GUPTA3
Abstract
Prafull Mathur was a creative person intensely interested in music. He was a chemical engineer and had started working in software. His initial job allowed him to develop algorithms in predictive analytics in the financial domain. His algorithms were showcased and appreciated at the Mobile World Congress, Barcelona 2011. This established the path for him to set up his venture and Queppelin was created in India in 2010. Prafull’s brother and a dentist by profession, Pulkit Mathur also joined him. The core business of Queppelin was to provide services and infrastructure for AR/VR and metaverse-based solutions. In 2024 the company was profitable and had positive cash flows, there were associated with many multinationals that had outsourced their AR/VR and metaverse solutions to it. However, Prafull Mathur's creative streak resulted in the prospective launch of Vossle the AR/VR platform solution which was later spun off as an independent company. Prafull had many challenges facing him in Queppelin like the non-availability of skilled manpower in AI and immersive technology, and technology adoption and in the case of Vossle, he was facing a dilemma of whether to go directly to the customers or through channel partners. Each had its pros and cons.
4. THE FOUR PILLARS OF HR ANALYTICS: RESEARCH AND PRACTICE, ENGAGING EMPLOYEES, LEVERAGING KNOWLEDGE, AND DRIVING STRATEGIC DEVELOPMENT AND TCCM ANALYSIS
Authors: RIDHIMA KHAJURIA1, ARTI MAINI2 and SYEDA SHAZIA BUKHARI3
Abstract
Human Resource (HR) Analytics is increasingly recognized for its significant impact on organizational performance, aiding in the development of innovative methods to enhance HR management (HRM) functions and their alignment with business outcomes. This study aims to synthesize existing literature on HR Analytics and assess its contributions to business organizations. A total of 144 documents were identified, of which 47 were peer-reviewed articles. The PRISMA guidelines were rigorously applied to ensure a precise selection and exclusion of documents, thus enhancing the reliability and validity of the review process. Of the reviewed documents, 36 articles were thoroughly analysed, resulting in the identification of four key research themes within the field of HR Analytics: Research and Practice, Employee Engagement, Information and Knowledge Management, and Strategic HR Development. Each theme reflects a unique application of HR Analytics, highlighting its multi-dimensional and multi-level capabilities within organizational contexts. This thematic analysis underscores the distinct roles HR Analytics plays in each area, ranging from improving employee engagement to informing strategic HR decisions. Furthermore, this review identifies gaps in current research, particularly the need for empirical studies that could deepen the understanding of HR Analytics' impact across these domains. Future research directions are proposed to address these gaps and further explore the practical applications of HR Analytics in enhancing organizational effectiveness.
Keywords: HR Analytics, Systematic Literature Review, Thematic Analysis, Talent Analytics, People Analytics, Workforce Analytics.
5. DIGITAL MEDIA, CONSUMER IDENTITY, AND THE EVOLUTION OF SUSTAINABILITY NARRATIVES: A CULTURAL AND EVOLUTIONARY PERSPECTIVE
Authors: CHIRAG MALIK1 and JAYA AHUJA2
Abstract
This study explores the role of digital media in fostering sustainable and mindful consumer identity, with a focus on the influence of social reinforcement and values alignment. Using a mixed-methods approach, the research examines how engagement with sustainability-focused content and influencers on social media impacts eco conscious identity formation and behavioural shifts. Moderating factors, including peer validation and community belonging, are analysed to understand how they strengthen the relationship between digital media exposure and sustainable identity integration. The results indicate that social media engagement significantly shapes sustainable consumer behaviours by enhancing self-reflection and aligning with eco-conscious values. Psychological factors such as values alignment and behavioural intention mediate this process, supporting a holistic model of identity transformation. Practical implications suggest that brands can leverage these findings by fostering supportive online communities and collaborating with authentic influencers. This study contributes to the understanding of digital media's potential in promoting sustainable, mindful consumption behaviours.
Keywords: Sustainable Consumer Identity, Mindful Consumption, Social Media Engagement, Sustainability Influencers, Identity Formation.
6. AWARENESS AND PERCEPTION OF ChatGPT AS A DISRUPTIVE EDUCATIONAL TOOL: INSIGHTS BY USING THE UTAUT FRAMEWORK
Authors: ANJALI RAJ1, Dr. VANDANA KUMARI2 and Dr. RAMLA FATMA3
Abstract
This study explores the awareness, perception, and efficacy of ChatGPT as a disruptive educational tool among university students and teachers, employing the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. A stratified random sampling technique was used to select 150 university students and 30 academicians from diverse academic disciplines based on Patna, ensuring comprehensive demographic representation. Utilizing a qualitative research design, data were gathered through structured interviews. The findings will reveal varying levels of awareness regarding ChatGPT and significant differences in perceptions across demographic variables such as age, field of study, and teaching experience. Benefits include enhanced academic engagement, personalized learning, and efficiency in task completion has been identified. However, challenges such as overreliance on AI, potential misinformation, and privacy concerns were highlighted. These insights underscore the need for tailored implementation strategies and targeted promotional efforts to address diverse user needs and enhance adoption. Guided by the UTAUT framework, this study contributes valuable perspectives for future research and strategic decision-making, offering a roadmap for the effective integration of ChatGPT in educational settings.
Keywords: ChatGPT; Artificial Intelligence; Privacy Concern; UTAUT; Personalized Learning.
7. NAVIGATING EMPLOYEE TURNOVER, EMBRACING RETENTION AMIDST CHANGE – AN INSPIRING STUDY ON THE RESILIENCE OF IT STARTUPS
Authors: Dr. TAMRISHA PATNAIK1 and Dr. NITYASUNDAR NANDA2
Abstract
This paper presents a comprehensive approach to organizational strategies for employee retention and their impact on employee well-being, which is crucial for maintaining a skilled workforce. Physical, emotional, and financial well-being are essential components of a benefits package in today's landscape. Employers are encouraged to be transparent about the benefits that significantly contribute to talent retention and to communicate these aspects effectively. In the post-pandemic era, organizations need to achieve sustainable business operations. The "great resignation" phenomenon during the pandemic has increased challenges for HR professionals, whose responsibilities now extend beyond simple employee retention to actively reducing attrition rates. Given this complex situation, prioritizing employee satisfaction and well-being is critical, as an employee's health greatly affects their work and productivity. Research shows that employees who prioritize their physical and mental well being exhibit higher productivity levels. Employee well-being is essential for fostering happiness, satisfaction, and retention within organizations. This paper highlights the importance of identifying attrition and retention metrics and explores the relationships between various factors that influence employee retention. To gather primary data, a robust qualitative research methodology was employed. A comprehensive questionnaire survey was designed to collect information on retention strategies, and advanced statistical methods, such as regression analysis, were used to understand the correlations between variables and assess their significance in employee retention.
Keywords: Employee Turnover, Employee Retention Strategies, Talent Management, Employee Well-Being.