Authors: Dr. M A NAYEEM1, Dr. PRAVEEN KUMAR GANDRA2, REETIKA DAGAR3, Dr. L. JAYANTHI4, Dr. SATULURI PADMA5, NARAYANAN S6 and Dr. POOJA NAGPAL7
Abstract:
Marketing, human resources, and accounting are critical business tasks in analyzing a company's total performance, highlighting their unquestionable relevance. The Accounting function like budgeting, forecasting, and cost control is critical for ensuring financial integrity, accurate reporting, and strategic decision-making. Proper financial management enables firms to maximize resource allocation and decrease operational risks, resulting in improved short-term performance and long-term sustainability. Human resource function plays an equally important role in assuring effective talent management, developing a strong company culture, and increasing employee productivity emphasizes the significance of employee satisfaction and engagement as drivers of business performance. Human resources management functions like recruiting, training, and performance management have been shown to have a direct impact on labor productivity, talent retention, and organizational adaptation in a competitive market. Meanwhile, marketing plays a critical role in increasing brand visibility, engaging customers, and promoting market growth strong marketing strategies, particularly those emphasizing customer-centric approaches and digital innovation, resulted in considerable increases in revenue creation, brand loyalty, and competitive positioning. A comprehensive and linked approach, with each function supporting the others, is critical for optimizing company outcomes. This study explores these important functions of management contribute to organizational performance, using data from 275 respondents from various industries. This study uses data from 275 respondents across several industries to investigate the combined impact of accounting, human resources, and marketing on organizational success. The findings shed light on how, when combined, these activities improve performance, promote growth, and increase competitiveness, emphasizing the necessity of cross-functional collaboration for organizational efficiency and profitability.
Keywords: Accounting, Human Resources, Marketing, Functions, Organizational Performance
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