1. IMPACT OF NETWORK EXTERNALITIES ON USE BEHAVIOUR OF ONLINE GROCERY SHOPPING APPLICATIONS
Authors: CHINMAY BAXI1, KRUNAL MEHTA2, ANUSHREE KARANI MEHTA3, RASANANDA PANDA4 and DIVYAND PUROHIT5
Abstract:
Purpose- The main goal of this study is to explore how network externalities influence task technology fit for Online Grocery Store (OGS) smartphone applications by integrating the unified theory of acceptance and use of technology (UTAUT) and UTAUT2 framework and its impact on the behavioural intention and actual use behaviour.
Design/methodology/approach- In this study the data was collected from the 665 respondents and were tested by using PLS algorithm. Findings- Results revealed that network externalities positively impacted task-technology fit. Further, task technology fit impacted all the UTAUT constructs. But the behavioural intention was not impacted by performance expectancy, social influence, facilitating conditions, hedonic motivation and risk, and behavioural intention also lead to actual usage behaviour.
Originality/value- The study highlighted that how online retailers can understand the factors which lead to behavioural intention and actual use behaviour and how task-technology fit is impacting the various constructs to make application more user friendly.
2. INFLUENCE OF ACCOUNTING, HUMAN RESOURCES, AND MARKETING FUNCTIONS ON ORGANIZATIONAL PERFORMANCE
Authors: Dr. M A NAYEEM1, Dr. PRAVEEN KUMAR GANDRA2, REETIKA DAGAR3, Dr. L. JAYANTHI4, Dr. SATULURI PADMA5, NARAYANAN S6 and Dr. POOJA NAGPAL7
Abstract:
Marketing, human resources, and accounting are critical business tasks in analyzing a company's total performance, highlighting their unquestionable relevance. The Accounting function like budgeting, forecasting, and cost control is critical for ensuring financial integrity, accurate reporting, and strategic decision-making. Proper financial management enables firms to maximize resource allocation and decrease operational risks, resulting in improved short-term performance and long-term sustainability. Human resource function plays an equally important role in assuring effective talent management, developing a strong company culture, and increasing employee productivity emphasizes the significance of employee satisfaction and engagement as drivers of business performance. Human resources management functions like recruiting, training, and performance management have been shown to have a direct impact on labor productivity, talent retention, and organizational adaptation in a competitive market. Meanwhile, marketing plays a critical role in increasing brand visibility, engaging customers, and promoting market growth strong marketing strategies, particularly those emphasizing customer-centric approaches and digital innovation, resulted in considerable increases in revenue creation, brand loyalty, and competitive positioning. A comprehensive and linked approach, with each function supporting the others, is critical for optimizing company outcomes. This study explores these important functions of management contribute to organizational performance, using data from 275 respondents from various industries. This study uses data from 275 respondents across several industries to investigate the combined impact of accounting, human resources, and marketing on organizational success. The findings shed light on how, when combined, these activities improve performance, promote growth, and increase competitiveness, emphasizing the necessity of cross-functional collaboration for organizational efficiency and profitability.
Keywords: Accounting, Human Resources, Marketing, Functions, Organizational Performance
3. EXPLICATING THE INTERPLAY OF TAX, SUBSIDIES, AND INTEREST PAYMENTS ON THE FISCAL DEFICIT OF INDIA
Authors: ABHISHEK PRATAP SINGH SACHAN1, ANHAAITA VIJAYVHARGIYA2, VANSH GOYAL3, SHRUTI BANKA4, SHREYA SETHI5 and PULKIT MANSINGHKA6
Abstract:
This research paper comprehensively analyses fiscal deficits and their principal components, embracing government expenditure and revenue streams. The study scrupulously anatomizes the intricate framework of public finances, subsidies, interest payments, and government income from direct and indirect taxes. Employing advanced Correlation and Multiple Regression Analysis, we aim to shed light on the interrelationships among these elements and their consolidated impact on fiscal deficits. By decomposing government expenditure into its core components, we aim to delineate the distinct influences of subsidies and interest payments on fiscal deficits. Additionally, we probe the intricacies of government revenues, differentiating the diverse effects of direct and indirect taxes on the overall fiscal balance. The study upshots censorious insights for policymakers, economists, and stakeholders, enabling enhanced decision-making regarding fiscal policies. The perspicacity of these results is pivotal for fostering a prosperous and stable economic future.
Keywords: Fiscal Deficits, Government Expenditure, Subsidies, Interest Payments, Direct Taxes, Indirect Taxes, Fiscal Policy