1. TRENDS AND PATTERNS OF SUSTAINABILITY IN SMES: A BIBLIOMETRIC ANALYSIS OF ESG (ENVIRONMENTAL, SOCIAL, AND GOVERNANCE) LITERATURE
Authors: Dr. DEEPMALA BAGHEL
Abstract:
The SME sector constitutes an essential for the competitive development of any country. Notwithstanding their criticality, SMEs have been conspicuously neglected in prevailing ESG research. However, by applying bibliometric analysis on the Scopus database, this study highlights the robust state of ESG research within SMEs. An assessment of the extent and comprehensiveness of existing research is achieved by analysing publications, citation patterns, authors, countries, journals, and keywords related to ESG in SMEs. The analysis encompasses a total of 3,449 scientific publications that were published between the years 1991 and 2023. The VOS viewer software is used to visually represent the results. The analysis indicates a notable increase in the quantity of publications and a greater concretization of the term ESG after 2021. On the contrary, the concept of sustainability has existed from the beginning in SMEs. Nonetheless, over the years, various perspectives have been emerged to map ESG, including CSR, green innovation, circular economy, and sustainability reporting. As a result of the widely acknowledged economic ramifications of ESG in emergent markets, it is suggested that every aspect of ESG in SMEs be investigated. Pertaining specifically to SMEs, a distinct ecosystem and an intertwined socio-political context necessitate a socially contextualized ESG definition. Development of a unique response mechanism to the contemporary capitalist market influences their economic aspects pertaining to ESG practices. New words like green innovation, sustainability disclosure, ESG reporting, and green washing have emerged, indicating the future directions of ESG studies in SMEs.
Keywords: Environment, Social, Governance, SMEs, bibliometric, VOS viewer
2. STUDY ON THE CHALLENGES INFLUENCING THE HIRING PROCESS OF IT EMPLOYEES IN THE HYDERABAD REGION
Authors: Dr. M. GEETA1* , B. SUSHMITHA2 , CH. RAJYA LAKSHMI3 and ADITYA SRIVATHSA4
Abstract:
Purpose: Staffing and Recruitment of IT employees is a big challenge. Innovations, limited talent supply, and economic ambiguity are the challenges the staffing and Recruitment firms face. Identifying and retaining the right employees for any business is challenging. However, identifying and hiring a suitable candidate matching the organization's needs will be an asset to the firms. Irrespective of size, all these issues are generic for staffing and recruitment firms. To figure out such challenges being faced by the firms regarding the conditions and their impact on the recruitment process, A study was conducted in a company – “Information Data Systems (IDS)”.
Research Methodology: A questionnaire was circulated among the IDS management and employees. Data analysis was done using tables and a Chi-square test to test the hypothesis. Secondary data was collected from newspapers, blogs, websites, and national and international journals.
Findings: We found 9 major challenges in staffing and recruiting IT employees for a firm. Based on the data collected, some external and internal challenges were identified and considered hindrances in the recruitment process. However, when the Chi-Square test was used to test the hypothesis, it was found that the challenges had no significant impact on the recruitment process.
Conclusion: The selection and hiring process should select a candidate who accommodates himself and is a good team player.
Keywords: IT, Staffing, Recruitment, Challenge, Chi-square test, impact.
3. HARNESSING ARTIFICIAL INTELLIGENCE FOR E-GOVERNANCE: ADVANCING SOCIETAL COHESION IN THE DIGITAL AGE
Authors: M.BHUVANA1* and A.RAMKUMAR2
Abstract:
Today, in all the regions across the globe from developed to developing countries, governments and businesses interact electronically with citizens and their customers. They share their critical information through online automatic processes. Based on the altering requirements and wants of the clients, the private sector institutions take their leads and make all transformations through online mode for satisfying their customers. Now, the public sector and the government organizations are under critical pressure for making a transition in bringing their facilities to the individuals. In the existing scenario of economic development, both governments and businesses are gently transferring from tangible assets to intangible assets. For the past few decades, technological advances in industries have changed the lifestyle and employed values of all the people in our nation. The WWW (World Wide Web) dynamized the innovation in ICT (Information and Communication Technologies) that are handled by the people, businesses, and the governments for their communication and interaction. The word “Governance” is traditionally significant with “Government”. The phrase “Governance” cultured common practice in 1990s when it was abundantly accessed in the 1989 World Development Report and developed greater identity primarily as a replacement of financial liability of government. Hence the current examined study has absorbed on defining the rural citizen engagement features that are inducing the actual usage of e-governance facilities with the mediating effect of ChatGPT.
Keywords: ChatGPT, E-Governance, ICT, Rural Citizen Engagement, Rural Citizen Satisfaction
4. ELECTRIC VEHICLE ADOPTION AND POLICY LANDSCAPE IN G20 COUNTRIES: A BIBLIOMETRIC ANALYSIS OF RESEARCH TRENDS, CHALLENGES, AND FUTURE DIRECTIONS
Authors: V MOHANA SUNDARI1 , D KESAVAN2 , R VIJAY RAJA3 , MEENA G4 and R MARI ANAND5
Abstract:
Electric vehicles (EVs) have gathered noteworthy attention from academics recently due to their impressive capabilities in meeting global sustainability targets. An attempt has been made to look into how EVs are portrayed and covered in relation to G20 policy, regulations, and government support in this article. Using information from the Scopus database, the study uses bibliometric analysis of 319 documents using programs like Microsoft Excel and VOS viewer. By focussing on three distinct areas—policy-driven market penetration, technology adoption, and infrastructure components—the study is an attempt to close this gap. Policymakers, business executives, and researchers who want to rise the adoption of electric vehicles (EVs) in order to reduce emissions must have these insights.
Keywords: Electric vehicles, academics, G20 policy, emissions
5. “NAVIGATING THE GREEN HORIZON: SUSTAINABLE FINANCE AND INVESTMENT STRATEGIES FOR A LOW CARBON TRANSITION-A CONCEPTUAL STUDY”
Authors: Dr. JAIN JACOB M1* , Dr JAYA JACOB M2 , JULIE JOSEPH CHAKRAMAKKIL3 and RAED MOHAMMED ALI AL-DAOAR 4
Abstract:
In the face of escalating climate change impacts and stringent regulatory demands, sustainable finance and investment have emerged as critical tools for facilitating a global transition towards a low-carbon economy. This conceptual study explores the evolving landscape of sustainable finance, examining investment strategies that align with environmental, social, and governance (ESG) principles to reduce carbon footprints and promote long[1]term ecological resilience. It discusses how sustainable finance instruments—including green bonds, impact investments, and ESG-driven portfolios—are designed to incentivize businesses to adopt environmentally friendly practices while generating competitive returns. The study also addresses the challenges and opportunities associated with integrating sustainability into financial decision-making processes, highlighting regulatory frameworks, stakeholder expectations, and market dynamics that shape sustainable finance. Additionally, the research delves into the role of institutional investors and policymakers in driving sustainable investments by setting industry standards and advocating for transparent, science-based targets. The study’s findings emphasize that for a successful low-carbon transition, there must be an emphasis on innovation in financial products, consistent regulatory support, and robust corporate accountability measures. By synthesizing current trends and challenges, this study offers a framework for investors, policymakers, and corporate leaders seeking to navigate sustainable finance's complexities and leverage it as a transformative force for environmental stewardship and economic stability. This analysis is particularly relevant as global markets increasingly recognize sustainability as integral to long-term financial performance and environmental health, underscoring the importance of strategic, impactful investments in the pathway to a sustainable future.
Keywords: Sustainable Finance, Low-Carbon Transition, ESG Investing, Green Bonds, Environmental Stewardship.
6. EFFECT OF HRM PRACTICES ON KNOWLEDGE MANAGEMENT ABILITY AND CAREER DEVELOPMENT OF EMPLOYEES IN IT INDUSTRY: A COMPREHENSIVE REVIEW
Authors: A. RAMKUMAR1* and M. BHUVANA2
Abstract:
Effective knowledge management and staff career development are essential for maintaining competitive advantage in the quickly changing IT sector. The effect of Human Resource Management (HRM) methods on employees' career development and knowledge management skills is examined in-depth in this thorough review. The study looks at important HRM practices, such as hiring and selection, training and development, performance management, and remuneration, and how they affect the gathering, sharing, and use of knowledge inside organisations through a review of the literature already in publication. The review also looks into the relationship between various HRM methods and employee retention, job satisfaction, and career advancement. The results imply that strategic HRM practices are essential in determining the career paths of IT workers, in addition to improving knowledge management capabilities. The study emphasises how crucial it is to match HRM procedures with company objectives in order to promote a knowledge-driven culture and assist workers' long-term professional development. For HR professionals and executives in the IT sector looking to maximise HRM tactics for better knowledge management and staff development, this evaluation offers insightful information.
Keywords: HRM practices, Knowledge Management ability, Career Development, Employees in IT industry.
7. AI-DRIVEN MARKETING STRATEGIES: TRANSFORMING EDUCATIONAL INSTITUTIONS’ OUTREACH AND ENROLLMENT
Authors: Dr. VAISHNAVI.V1 , Dr. MARTIN SELVAKUMAR MOHANAN2 , MEENA.G3 , Dr. K. SANTHANALAKSHMI4 , Dr. ABHISHEK VENKTESHWAR5 and AKANSH GARG6
Abstract:
This study unmasks the transformative nature of AI in marketing strategies towards the outreach and enrollment process undertaken by educational institutions. Through the use of technologies on machine learning, predictive analytics, and using chatbots in enhancing the engagement that institutions have with prospective students, it is possible to achieve more effective campaigns and higher enrollment rates. It based its dataset on 20,000 prospect student interactions across platforms and was running AI models against them to predict enrollment behavior. The results varied from achieving a 25% lift in enrollment conversion rates and, for another group, a 30% increase in engagement levels when AI strategies are personalized. More importantly, tools employing AI have reduced the cost-per-enrollment by 15%, showing that such technologies can be operated within a budget. This research focuses on personalized data-driven marketing approaches within the education sector with regard to ethical considerations of data privacy and inclusivity. Such findings establish a connection that AI can form an important driver for enhancing marketing strategies by educational institutions and, in so doing, ensures better student recruitment and by extension stay ahead of the curve as the world becomes increasingly digital.
Keywords: AI-driven marketing, student enrollment, predictive analytics, personalized marketing, educational institutions.
8. EXPLORING THE RELATIONSHIP BETWEEN TECHNOLOGY CAPITAL AND TACIT KNOWLEDGE SHARING FOR ENHANCED ORGANIZATIONAL PERFORMANCE
Authors: MEENA G1 , SEETHALAKSHMI B2 , KANMANI G R3 , K SANTHANALAKSHMI4 and MARTIN SELVAKUMAR MOHANAN5
Abstract:
The present research delves into the correlation between technology capital and tacit knowledge sharing, examining the ways in which these variables impact organizational performance in various industries. The goal of the study is to comprehend how technology capital improves the flow of tacit knowledge and how this influences important performance indicators such as creativity, productivity, and employee engagement. Both quantitative and qualitative data were collected from a representative sample of 300 professionals in the IT, finance, healthcare, and manufacturing sectors using a mixed-methods approach. The professionals ranged in experience from junior staff to top management. Strong positive correlations between technology capital, sharing of tacit knowledge, and organizational performance were found through correlation and regression analysis. Sharing of tacit information was found to have a higher effect on performance than capital pertaining to technology, indicating its vital role in promoting creativity and addressing issues head-on. According to the research, companies that prioritize investing in technology while also encouraging a culture of information sharing should expect improved overall performance.
Keywords: Technology Capital, Tacit Knowledge, Sharing, Organizational Performance, Healthcare.
9. DRIVING SUSTAINABLE AND INCLUSIVE GROWTH THROUGH CORPORATE SOCIAL RESPONSIBILITY INITIATIVES
Authors: AISHWARYA .S1 and VETHIRAJAN.C2*
Abstract:
Business have an ethical duty, known as corporate soscial responsibility, to support sustainble development while maintaining stakeholder accountability. With an emphasis on important areas like community development, environmental protection, energy conservation, empowerment, and education promotion, this study investigates the effects of CSR practices on inclusive growth in India. It uses a mixed-method research strategy, combining qualitative perspectives from 120 respondents—including suppliers, employees, and customers—with quantitative data analysis. The results of the study highlight the importance of CSR initiatives in promoting sustainable growth by showing a favorable association between business performance and CSR initiatives. Seven major areas of CSR focus are identified by factor analysis: development, clean energy, community help, education promotion, optimal resource utilization, financial results, and sanitation. The correlations between these variables and their effects on inclusive growth are validated by structural equation modeling or SEM. The survey emphasizes how important corporate social responsibility (CSR) programs are for tackling societal issues, enhancing well-being, and protecting the environment. It demonstrates how CSR practices may lead to a better future for everyone by urging businesses, NGOs, and the government to work together to promote equitable growth in India
Keywords: Corporate Social Responsibility (CSR), Inclusive Growth, Sustainability, Community Development, Environmental Protection