1. CORPORATE GOVERNANCE IN BANKING SECTOR: THE COMPREHENSIVE STUDY
Authors: MRS. PRIYANKA SHARMA and PROF. ARVIND CHAUDHARI
Abstract
The most important factor for any economy’s growth and development is ensuring effective governance. This is because corporate governance promotes the efficient use of scarce resources. It also makes these resources flow to those sectors or entities where there are efficient production of goods and services and the return is adequate enough to satisfy the demands of stake holders. Banks play a crucial role in the flow of capital. Banks are an imperative constituent of any economy. Hence, the proper governance of banks is very crucial for growth and development of the economy and the country as a whole. The corporate governance of banks is different and unique from that of the other organizations. This is because the activities of the bank are less transparent than other organizations. Thus, it becomes difficult for shareholders and creditors to monitor the activities of the bank. The situation becomes even more difficult when a major part of the share capital is with government. This aim of the present study is to examine the extent of applicability of corporate governance practices in Indian banking sector. The study consists of both the parts viz. study of concerned literature as well as the study of perceptions from banking personnel
Keywords: Corporate Governance, Banking Sector, Shareholders, OECD, Perception
2. THE INFLUENCE OF CREDIBILITY OF CELEBRITY ENDORSEMENT IN ADVERTISING ON PURCHASE INTENTIONS
Authors: J. M. BADIYANI
Abstract
The advertising industry is ever growing industry where various techniques are used for placing the brands in the memory and recall of consumers including the celebrity endorsements. The celebrity endorsements and their credibility is a topic for research since years. This paper tried to study the relations of credibility of celebrity endorsements and purchase intentions in Gujarat state of India. The ohanian scale is used to measure the credibility of celebrity endorsements. A sample of 390 respondents using convenience sampling was surveyed. The analysis is done using descriptive analysis, pearson correlation coefficient, linear regression analysis, t test and ANOVA test. The positive correlation is found out between credibility of celebrity endorsements and purchase intentions and thus adjusted R2 and regression coefficients are also found out. The analysis of demographic data has shown that female have more credibility of celebrity endorsements and purchase intentions compared to males and age group less than 25 years have the most credibility of celebrity endorsements and purchase intentions compared to other age groups. The education and income groups didn't show any differences between the two.
Keywords: credibility, celebrity endorsements, purchase intentions, demographic groups, regression, model.
3. RISK AND RETURN ANALYSIS SELECTED MUTUAL FUNDS
Authors: MRS. KAVITHA.H and DR. J K RAJU
Abstract
The returns on mutual funds fluctuate depending on market conditions. The funds chosen have produced both positive and negative returns. Mirae Asset has outperformed compared to other schemes, while HSBC and DSP mid cap funds have underperformed, while Kotak and L&T mid cap funds have performed well and generated reasonable returns. As a result, investors should consider Mirae Asset Large Cap fund for long term investment which will generate good return.
Keywords: Mutual Fund, Risk, Return, SD, Beta, Sharpe, Treynor ratio, Jensen and R square