Authors: Dr. VIJAYA KUMAR THOTA, Dr. SUVRASHIS SARKAR, Dr. KAVITHA VENKATACHARI, Dr. VIJAY VISHWAKARMA, Dr. SANDRA KIRTHY and Dr. LOKESH JINDAL
Abstract
This study investigates the impact of the metamorphosis of marketing on businesses dealing with products and services in the 21st century. Using a descriptive research design, data from 527 marketers across various firms were collected through structured questionnaires, employing stratified sampling. Findings indicate that businesses dealing with products exhibit stronger agreement with statements about marketing transformation. The study reveals distinct digital marketing channel preferences based on business type, highlighting the importance of tailored customer engagement strategies. Furthermore, notable variations in AI integration levels highlight various strategies for technology adoption in marketing initiatives. These insights underscore the need for strategic alignment, adaptive strategies, and customer-centric approaches to harness the metamorphosis of marketing effectively in the modern business landscape.
Keywords: Metamorphosis of Marketing, Products, Services, Digital Marketing Channels, AI Integration, Customer Engagement, Strategic Alignment
Authors: Dr. PINKU PAUL and Dr. SUNIL GIRI
Abstract
The study was devised to assess the possible liquidity management criteria of India's non-financial firms and thereof establishing the relation with Supply Chain financing SCF). The findings indicated that the liquidity management criterion such as leverage, asset composition, liquidity, size, and sales growth of the firms was statistically significant. Moreover, asset composition, liquidity, and sales growth had a positive relation with SCF. Whereas leverage and size of the firm were negatively related. The study provides a new dimension in understanding the liquidity management criterion and its impact on SCF in the Indian context for non-financial firms
Keywords: India, Non-Financial Sector, Panel data, Liquidity management, Supply Chain Financing
Authors: Dr. MUKESH MIHIR and Dr. SATULURI PADMA
Abstract
Motivation: HR in an organization faces various challenges in business environment, such as Building Capabilities, Improving Productivity, Building Performance Culture, Talent Management, Succession Planning for Key Leadership and Critical Roles, Developing Accountability and Ownership, Human Capital Management and transforming HR function into developmental Role from the legacy driven HR, etc. Succession Planning is the process of identifying and developing individuals, who have potential to hold the key leadership position in an Organization, whereas Performance Management includes assessing and improving upon the performance of an employee to meet the organizational goals. There are several Management Practices, which are adopted widely in Industry to make a successful Succession Planning. Workforce and Talent Management is one of them. The health of an organization majorly depends on the proper placement of people, which is a combined outcome of Talent Identification, Talent Development and Talent Retention. Performance Management plays a vital role in Talent Identification. It also has an impact on Talent Development and Talent Retention. The key idea of succession planning suggests that the right person to be placed at the right position at the right time. Succession planning is becoming a challenge these days in the corporate world. Organizations are often not found prepared with their successors to occupy the key positions as and when required. The positions are either kept vacant for a substantial period or more than one role is assigned to a single person. Identifying the right talent for the key positions from outside the organization and recruiting them is a much more difficult task at the eleventh hour. This has a significant impact on organizational health and in turn to organizational sustainability. Organizations must last longer than people. Role of organization continues even when the people move out. Employees must superannuate after attaining a certain age. Also, organizations must have a contingency plan for sudden vacancy arises out of attrition, health hazards and death of employee. Succession planning is the strategy to ensure that a suitable person is made available during exigencies. Employees are developed for taking on higher responsibilities and for the new roles that may emerge in future. The placement of Key Leadership positions can be executed either by inviting the talent from outside or developing the talent in-house. The latter is always in demand keeping in view the core values of the organization and the impact on loyalty and organizational culture in a long run. It is preferable to develop the in-house talent pool to reduce dependency on recruitment of experienced people from outside for the critical roles. It brings the talent acquisition cost low and contributes as a motivating factor for the team as well. The acceptability of a person placed at Top / Key Leadership Positions is high when these are occupied by in-house talent. Performance Management is the backbone of organization, as it is the performance that helps it to grow, develop and strive for excellence. It is a system that ensures that Human Capital is properly and optimally utilized. It encourages achieving desired business results. It is also a tool to ensure that individual and organizational goals are aligned. Organizations are making efforts to make it scientific, objective and more realistic. Many organizations are practicing a participative appraisal process. The idea is to identify potential, evaluate performance, map & develop competencies and align values of an employee with organization. Problem Statement: To develop an effective Performance Management System and to integrate it with Succession Planning is a big challenge these days. There are many challenges in finding solutions to the following basic questions: 1. How does performance management affect the success of succession planning? 2. What are the best practices in performance management that support effective succession planning? 3. What are the potential benefits of integrating performance management and succession planning, and how does it contribute to organizational success? Methods/Study Design: A mixed-methods approach of consisting both qualitative and quantitative data analysis is preferred. The study involves a sample of Indian PSUs from different industries. Inputs on perceptions and interpretations collected through discussions, interviews, and document analysis. The interviews of Key Stakeholders, including HR Managers, Executives, and Functional Managers are conducted to gather information on the perception of employees about current Performance Management Practices and Succession Planning in the participating organizations. The document analysis involves review of HR Policies, Procedures, and Reports related to PMS and Promotion Policies. Feedback collected through interactions are analyzed using thematic analysis to identify patterns and themes related to the linkage between PMS and Succession Planning. Predictions and Results: The findings of this study would provide insights into the significance of Performance Management in Succession Planning. The study identifies and suggests the best practices in PMS that support effective Succession Planning. The study also helps in linking PMS and Succession Planning to recognize the impact of integrating these two. Thus, the study recommends how to identify and develop individuals in-house, to take critical and key leadership roles as and when required by the organization. Summary/Conclusion: To identify and develop the people for effective Succession Planning is the need of hour. PMS plays a big role in identifying, developing, and retaining the in-house talent thus preparing and positioning for the critical and key leadership roles. Performance Management is an ongoing process starting from beginning till end and even after the employee superannuates/leaves the organization. Management Practices cannot be dealt with separately for Talent Management and Succession Planning. Performance Management has a significant impact on Talent Management and thus on Succession Planning for key leadership positions in an organization to meet present and future needs.
Keywords: Performance Management, Talent Management, Succession Planning.
Authors: Dr. MANMOHAN SINGH and KARMINDER GHUMAN
Abstract
This study investigates the factors influencing household waste segregation behavior in developing countries, with a specific focus on India. Employing the Value-Attitude-Behavior Theory (VABT), it examines how personal values (Self-Transcendence and Self-Enhancement) influence attitudes towards waste segregation, ultimately affecting waste segregation behavior. A survey was conducted among participants in India using established scales to measure these variables. The results show that attitudes towards waste segregation are strongly influenced by personal values, particularly Power (self-interest) and Benevolence (concern for others and the environment), which in turn affect trash segregation behaviour. It's interesting that gender did not turn out to be a major influence. These findings highlight how crucial it is to comprehend inhabitants' cognitive characteristics—more especially, their values—in order to advance environmentally friendly trash management techniques. Policymakers and stakeholders can promote positive behavioural changes towards trash segregation in developing nations by creating interventions that focus on particular values.
Keywords: Municipal Solid Waste, Waste segregation, Environment, Values, Attitude, Behavior.
Authors: RAHUL MATTA, SUNIL DUTT TRIVEDI, P SHALINI and ANIL MISHRA
Abstract
Audit committee (AC) perform a critical role in improving the internal as well as external operations of companies through establishing vigil mechanisms and addressing to the needs of various stakeholders. Likewise, ACs ensure that the responsibility towards society and environment is adhered properly and the ESG reporting quality is not compromised. Based on the sample of 225 public companies listed on the stock exchanges in India and employing regression analysis, the results indicate that the AC’s characteristics such as size, independence, meeting frequency and financial expertise of the members of the AC have favourable influence on the ESG reporting. This indicates that AC improves the transparency, promotes accountability and fosters trusts among the stakeholders through effective ESG reports. This paper enriches the existing literature and helpful for the regulators and policymakers to promote formation of AC with large independence and membership.
Keywords: ESG reporting quality, audit committee, agency theory, legitimacy theory, India.
Authors: Mr. YUVARAJA N and Dr. SWAMY PERUMANDLA
Abstract
Researchers recognize the presence of both rational and irrational decision-making in investments; most behavioral studies in finance focus on the irrational investment decision-making of investors, and studies focusing on rational decision-making in investments are limited. The purpose of this study is to explicate the role of personality traits, financial knowledge, and loss aversion rational decision-making style in stock investments. Data was collected from 451 stock investors. A structural equation model is constructed using SmartPLS to analyze relationships and test hypotheses. Path analysis, moderation analysis, and mediation analysis techniques are employed. The study results revealed that openness to experience, conscientiousness, extraversion, agreeableness, and financial knowledge positively influenced the rational decision-making style in stock investments. whereas neuroticism has a negative influence. Financial knowledge reduced the negative impact of neuroticism. Loss aversion does not mediate these relationships, indicating both personality traits and loss aversion have direct, independent impacts on investors' rational decision-making style in stock investments. This study provides a framework for understanding rational decision-making style in stock investments, which can be applied to diverse demographics in future research. The results underscore the significance of targeted financial education programs in enhancing the financial knowledge of stock investors.
Keywords: Personality traits; Big five personality traits; Financial knowledge; Loss aversion; Investment decision; Rational decision-making style; Stock investor.
Authors: JAY BHASIN and Dr NANDINI SRIVASTAVA
Abstract
Purpose-The main goal of this study is to explore the factors affecting the adoption intention of electric vehicles along with the moderating role of gender.
Design/methodology/approach- In this study the data was collected from the 353 respondents and were tested by using PLS algorithm.
Findings- Results provide empirical evidence on the significant influence of attitude (ATD), subjective norms (SN), perceived behavioral control (PBC), perceived trust (PT) and consideration of future consequence (CFC) on adoption intention. Further, the mediating results indicate that gender(GND)mediates on ATD, SN, PBC, PT and adoption intention.
Originality/value- This study first explore the factors affecting the adoption intention of electric vehicles and test the moderating role of gender
Authors: RAVI KUMAR BOMMISETTI, ARUP ROY CHOWDHURY, ABDULLAH A. AL-ATAWI, BHAVANA RAJ KONDAMUDI, SINH DUC HOANG, and GIRISH BAGALE
Abstract
By generating pertinent indicators, Human Resource Analytics (HRA) can provide HR personnel with a broader perspective on their contribution to the organization's financial objectives. There is a scarcity of research, however, regarding the impact of HRA on business outcomes, specifically in the context of organisations based in India and Vietnam. Within this particular framework, the current study investigates the impact of HRA big data capabilities on business outcomes. The study also investigates the discrepancy between the actual and perceived levels of big data expertise possessed by human resources analysts in Indian and Vietnamese organisations. The current study constructs a conceptual framework in order to examine the hypotheses formulated for assessing the interconnections between the variables being investigated. Utilising the Capability, Motivation, and Opportunity (CMO) framework, it accomplishes this. The data were collected using a quantitative approach, which entailed integrating the various components of HRA expertise and assessing their influence on business outcomes through the utilisation of big data. A systematic questionnaire was developed and distributed to 230 human resources professionals employed by various organisations located in Ho Chi Minh City, Vietnam, and Hyderabad, India. In addition to HR administrators, users of HRAs comprised the participants. A variety of statistical methods were applied to the data to assess the disparity between HRA's anticipated and realised big data capabilities, as well as the impact of HRA on business outcomes. It appears, based on the data that offering incentives and opportunities to employees with HR analytical skills could result in enhanced performance for the organisation. Research has demonstrated that providing opportunities and incentives to skilled employees is crucial for encouraging the development of their analytical abilities. Possessing these types of analytical abilities significantly influences the outcomes of an organisation..
Keywords: Human Resource Management, Human Resource Analytics, Big Data, Decision-Making Process.
Authors: Mr. YUVARAJA N and Dr. SWAMY PERUMANDLA
Abstract
Researchers recognize the presence of both rational and irrational decision-making in investments; most behavioral studies in finance focus on the irrational investment decision-making of investors, and studies focusing on rational decision-making in investments are limited. The purpose of this study is to explicate the role of personality traits, financial knowledge, and loss aversion rational decision-making style in stock investments. Data was collected from 451 stock investors. A structural equation model is constructed using SmartPLS to analyze relationships and test hypotheses. Path analysis, moderation analysis, and mediation analysis techniques are employed. The study results revealed that openness to experience, conscientiousness, extraversion, agreeableness, and financial knowledge positively influenced the rational decision-making style in stock investments. whereas neuroticism has a negative influence. Financial knowledge reduced the negative impact of neuroticism. Loss aversion does not mediate these relationships, indicating both personality traits and loss aversion have direct, independent impacts on investors' rational decision-making style in stock investments. This study provides a framework for understanding rational decision-making style in stock investments, which can be applied to diverse demographics in future research. The results underscore the significance of targeted financial education programs in enhancing the financial knowledge of stock investors.
Keywords: Personality traits; Big five personality traits; Financial knowledge; Loss aversion; Investment decision; Rational decision-making style; Stock investor.
Abstract
The pursuit of environmental sustainability has emerged as a worldwide imperative, specifically in the context of mitigating climate change. The primary emphasis of this study is India, a highly industrialized nation that is a substantial contributor to carbon dioxide emissions. The present study investigates the influence of renewable and non-renewable energy sources, economic growth, and investment in the energy sector on carbon dioxide (CO2) emissions. By employing several regression techniques and Granger causality analysis, the study reveals a negative correlation between renewable energy and CO2 emissions, indicating its capacity for promoting sustainable growth. Nevertheless, there exists a favorable association between non-renewable energy and real GDP growth in regard to CO2 emissions. Additionally, the study demonstrates a unidirectional causal relationship between the consumption of renewable energy and the levels of CO2 emissions, economic development, and energy investment. The implications derived from the study's findings have significant importance for policymakers seeking to advance environmental sustainability within the Indian economy. The observed inverse correlation between carbon dioxide (CO2) emissions and the utilization of renewable energy implies that implementing policies that encourage the adoption of renewable energy sources may prove efficacious in mitigating carbon emissions and attaining sustainability objectives.
Keywords: Environment, Sustainability, Econometrics, India.
Abstract
The rapid advancement of information and communication technology has resulted in the convergence of many areas of our day-to-day lives, which has resulted in an improvement in the flexibility and efficiency of those aspects. The exponential growth in the number of people using the internet has led to the activation of concepts for virtual worlds and the birth of a new economic phenomena known as cryptocurrencies. This has been done in order to make monetary transactions such as buying, selling, and trading easier. Peer-to-peer networks, virtual worlds, peer-to-peer networks, and online social networks are just some of the numerous locations where cryptocurrencies, which represent valuable but intangible goods, are used. Cryptocurrencies are also used in online social games. In recent years, there has been a dramatic increase in the number of transactions that take place using cryptographic tokens. This article investigates the forecasts made by readers on the future of cryptocurrency In India. In a time when the utilisation of cryptocurrencies is not entirely controlled, it investigates the level of faith that Bitcoin users have in the system. In addition, the purpose of this essay is to attempt to measure the pace at which cryptocurrencies are being adopted so that a comprehensive picture may be created from a functional perspective. This paper analyses the regulatory and legislative measures in India, order to get a better understanding.
Keywords: Cryptocurrency, Future of Cryptocurrency