Authors: DEBIPRASAD MUKHERJEE and SANTOSH KUMAR PRUSTY, PHD
Abstract
Purpose – This research aims to evaluate D'Aveni's 7S Framework, including Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff to thrive in hyper-competitive market through business model innovation (BMI).
Design/ Methodology/ Approach – This study performs a narrative literature review and synthesis, focusing on key literature on strategic tools and frameworks, business model innovation, hyper-competitive markets, and D'Aveni's 7S Framework. The study evaluates how D'Aveni's 7S Framework can provide valuable insights to guide the managers towards BMI.
Findings – This paper underscores and reaffirms the significance of business model innovation in exerting a substantial influence on competitive positioning within the hyper-competitive business landscape. In the context of hyper-competitive markets, the efficacy of BMI manifests through its engagement with critical facets such as Value Proposition, Operational Efficiency, Market Segmentation, Collaboration, and the capacity to navigate disruption. In this regard, D'Aveni's 7S framework, encompassing seven critical elements – Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff – encapsulates the multifaceted dimensions of achieving and sustaining a competitive edge through BMI. This interplay highlights the complex and interdependent nature of business model innovation in shaping organizational competitive positioning and underscores its pivotal role in the present-day competitive business landscape.
Originality – This paper represents a comprehensive exploration of the literature to investigate the intricate relationship between business model innovation (BMI) and each individual component of D'Aveni's well established 7S framework. While both BMI and the 7S framework have been subjects
of considerable research and scholarly attention, both are used in silos. The synthesis of these two areas is notably underexplored. It marks the inaugural effort in systematically exploring this intersection, potentially contributing the validity of using Daven’s 7S framework for BMI in the practice.
Keywords— Business Model Innovation, D’Aveni’s New 7S, Competitive Positioning, Hyper Competitive Market, Sustainable Competitive Advantages, Value Proposition, Stakeholder Satisfaction, Strategic Soothsaying, Market Segmentation, Market Dynamics.
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