1. METAVERSE: A NEW FRONTIER FOR RETAIL BRANDING (CHALLENGES, OPPORTUNITIES & FUTURE DIRECTIONS)
Authors: Dr. SOUVIK ROY1, Dr. DENNIS JOSEPH2 and Dr. D. SARAVANAN3
Abstract
Since virtual marketplaces, blockchain-based transactions, and decentralized retail ecosystems are identified as emerging trends shaping the future of retail (Miller et al., 2021) metaverse platform, as a nascent amalgamation of virtual and augmented realities, presents a fascinating landscape for retailers to reinvent their branding strategies and create a strong customer-centric bond. Beyond simply selling products, brands can leverage the metaverse's immersive and interactive nature to forge deeper connections with their customers, tell compelling stories, and forge unprecedented brand experiences. However, metaverse being a relatively new concept also poises challenges to the traditional retailing strategies, prompting retailers to adapt to new models. Hence, this qualitative literature review delves into the potential impact, challenges and future application directions of the metaverse on branding from a retail perspective, drawing upon relevant academic references to illuminate this transformative space.
Keywords: Metaverse, Retail Branding, Technological Innovation.
2. INSIDER TRADING IN EMERGING ECONOMY AND AN EFFECTIVE ROADMAP: CASES IN INDIA
Authors: Dr. AMEYA PATIL1, Dr. MAHESH KUMAR2, Dr. RAHUL B. HIREMATH3, Dr. ANKITA BHATT4 and Dr. RAKESH YADAV5
Abstract
This research paper explores the intersection of trauma and memory in feminism through the lens of illness and societal rejection, focusing on Sudha Murthy’s Mahashweta and Shashi Deshpande’s The Binding Vine. Both novels present deeply personal and gendered experiences of trauma, wherein illness, societal stigma, and sexual violence marginalize the protagonists, leaving lasting emotional scars. In Mahashweta, Anupama, the protagonist, is diagnosed with leukoderma, a condition that subjects her to severe ostracization by her husband and society. Her journey from being rejected due to her illness to regaining her self-worth and autonomy mirrors the larger feminist critique of how women’s bodies are policed and stigmatized by societal norms. In The Binding Vine, alongside the trauma of sexual violence suffered by Kalpana and the emotional repression of Mira, Urmi’s grief over the loss of her infant daughter becomes a central emotional focus. Her trauma, marked by profound loss and mourning, intertwines with her search for meaning, creating a connection between personal suffering and collective female experiences of trauma. This study uses feminist trauma theory to analyze how memory and trauma are interconnected, shaping the female characters' identities, relationships, and healing processes. The paper also examines how these novels reflect societal structures that worsen women’s suffering through silence and erasure, highlighting the emotional and physical impacts of illness, violence, and societal rejection. The research aims to show how these works critique patriarchal oppression while illustrating the resilience of women in the face of trauma.
Keywords: Grief, Patriarchal Oppression, Sudha Murthy, Shashi Deshpande.
3. FRAGMENTS OF MEMORY: TRAUMA, MEMORY, FEMININE EXPERIENCE IN SUDHA MURTHY’S MAHASHWETA AND SHASHI DESHPANDE’S THE BINDING VINE
Authors: RITU KALRA1 and Dr. SHIVANI VASHIST2
Abstract
Smooth functioning of financial markets is essential for the development of the economy, given the importance of finance for corporates. However, activities like Insider trading dampen the trust of investors. Insider trading refers to trading of a financial security by an insider person who has access to material, nonpublic, confidential information about the security. Majority of the countries around the world, prohibit insider trading. In India, SEBI, the regulator of capital markets makes and amend laws related to Insider trading, investigates related cases and penalizes concerned entities. This research paper discusses the cases dealt by SEBI in relation to insider trading. After the discussion, the authors find that though SEBI has been performing its functions seriously, there are certain loopholes in the system which have allowed the violators of Insider trading norms to get away. Moreover, SAT has revoked SEBI’s orders on various case related to insider trading. The researchers suggest several measures to counter insider trading such as better co-ordination between investigating agencies, effective corporate whistle blower policy ensuring safeguards for whistle blowers and assimilation of certain regulations from developed markets such as USA. Finally, the researchers advocate a road map that can be useful for regulators and policy makers to curb insider trading cases, and also effectively deal with such cases when they arise.
Keywords: Insider, Insider Trading, Price Sensitive Information, Connected person, SEBI, SAT, UPSI.
4. AN ANALYSIS OF FACTORS RESPONSIBLE FOR GROWTH OF FRENCH ECONOMY
Authors: TURKAHIA5, MERU SHAH6, MOKSH SHAH7 and SANIDHYA RANKA8
Abstract
Using the PESTEL paradigm, this study offers a thorough examination of France, looking at the Political, Economic, Social, Technological, Environmental, and Legal aspects that affect the business climate and overall trade of the nation. This study examines the regulatory framework and political stability of France though political and policy developments. Economic factors such as economic growth, unemployment rates and fiscal policies are being analyzed to understand their impact on market dynamics and economic health. Presence of France in the global tech arena is highlighted as the technological landscape is being studied in terms of innovation, digital transformation, and infrastructural development. The evaluation of environmental variables centers on France's policies regarding climate change, sustainability, and the impact these policies have on enterprises and industries. In order to comprehend the ramifications of labor laws, regulatory frameworks, and compliance requirements for enterprises operating in France, the legal environment is analyzed. Additionally, the project delves into France’s trade dynamics, analyzing the direction of its trade flows and the composition of its exports and imports. By integrating the PESTEL framework with an analysis of trade direction and composition, this project aims to provide a holistic understanding of how various external factors influence France’s economic environment and its position in the global marketplace.
Keywords: France, Economic Factors, PESTLE, Technological Landscape, Legal Aspects.