Authors: JENY M. GALARIO

Abstract

Consumer awareness emerged as a response to the growing complexity of modern markets, where a wide range of products and services are available to consumers. It recognizes that consumers should not be passive recipients but active participants in the marketplace. By being aware of their rights, consumers can demand fair treatment, quality products, accurate information, and reasonable prices. The purpose of the study is to gauge consumer knowledge, specifically about consumer rights and responsibilities, consumer protection projects and programs, and trade and industry rules. This study employed a descriptive research approach to examine consumer awareness in the municipality of Baggao. The Department of Trade and Industry (DTI), region 2, created a survey questionnaire that was used to collect data from the participants. The survey's findings showed that most respondents are aware of their rights to basic necessities and environmental concerns, but not to consumer education and solidarity. The majority of participants are also aware of the many organizations in charge of products and services. The Consumer Act's highest priorities are meeting basic needs and purchasing quality goods. The majority of participants are also aware of the many organizations in charge of products and services. The consumer act's main priority in trade and industry are essential necessities and valuable items. Additionally, only few of them participated in consumer education events. According to the survey, there ought to be more consumer awareness programs to promote knowledge, competence, values, and skills directed toward the growth of an informed and responsible consumer. Created a program for ongoing consumer education to educate customers on their fundamental rights and obligations.

Keywords: Consumer, Consumer Awareness, Consumer Right and Responsibilities, Consumer Act, Department Of Trade and Industry

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