{"id":972,"date":"2023-10-27T16:13:40","date_gmt":"2023-10-27T16:13:40","guid":{"rendered":"https:\/\/abpi.uk\/?page_id=972"},"modified":"2023-10-27T16:37:01","modified_gmt":"2023-10-27T16:37:01","slug":"mar-apr-2021","status":"publish","type":"page","link":"https:\/\/abpi.uk\/index.php\/mar-apr-2021\/","title":{"rendered":"MAR-APR 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"972\" class=\"elementor elementor-972\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eaafa26 e-flex e-con-boxed e-con e-parent\" data-id=\"eaafa26\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b587a20 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"b587a20\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edd8268 e-flex e-con-boxed e-con e-parent\" data-id=\"edd8268\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a56910a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a56910a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-medium\">Mar - Apr 2021 Volume 37 Issue 02<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67a845e e-flex e-con-boxed e-con e-parent\" data-id=\"67a845e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eac71d7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"eac71d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>1. THE CHALLENGES AND OPPORTUNITIES FOR ENTREPRENEURS IN THE GLOBALISED SCENARIO(A EXCLUSIVE STUDY OF TAMIL NADU)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c7ab4b e-flex e-con-boxed e-con e-parent\" data-id=\"3c7ab4b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c646780 elementor-widget__width-initial exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-htmega-toggle-addons\" data-id=\"c646780\" data-element_type=\"widget\" data-widget_type=\"htmega-toggle-addons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t            <div class=\"htmega-toggle-area\" >\n                \n                <div class=\"htmega-toggle-content-c646780\" style=\"display: none;\">\n                    <div class=\"htmega_custom_content\"><p><em>Authors:\u00a0<\/em>DR.K.SELVASUNDARAM<\/p><p><strong>Abstract<\/strong><\/p><p>Entrepreneurship has gained greater significance at global level under changing economic scenario. Global economy in general and Indian economy in particular is poised for accelerated growth driven by entrepreneurship. Admits environment of super mall culture we find plenty of scope for entrepreneurship in trading and manufacturing. An entrepreneur is a person who is able to look at the environment, identify opportunities to improve the environmental resources and implement action to maximize those opportunities (Robert E. Nelson) it is important to bear in mind the entrepreneurial skills that will be needed to improve the quality of life for individuals, families and communities and to sustain a healthy economy and environment. Taking this into consideration, we will find that each of the traditional definitions has its own weakness.<\/p><p><strong>Keywords:<\/strong> Risk taking ability, Self-confidence, Decision making ability, Knowledge of cumin growing to harvesting technology, Economic motivation, Market orientation, Risk factors, Soil and firm condition of experiences, Water resources.<\/p><p><a href=\"https:\/\/abpi.uk\/wp-content\/uploads\/2023\/10\/21V370201.pdf\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">Download PDF<\/span><\/strong><\/a><\/p><\/div>                <\/div>\n\n                <div class=\"htmega-toggle-button\">\n                    <a href=\"#\" class=\"togglebutton-c646780 normal_btn\">Preview Abstract<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-down\"><\/i><\/a><a href=\"#\" class=\"togglebutton-c646780 opened_btn\">Close<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-up\"><\/i><\/a>                <\/div>\n\n            <\/div>\n\n            <script>\n                jQuery(document).ready(function($) {\n                    'use strict';\n                    $(\".togglebutton-c646780\").on('click', function(){\n                        $(\".htmega-toggle-content-c646780\").slideToggle('slow');\n                        $(this).removeAttr(\"href\");\n                        $(this).parent().toggleClass(\"open\");\n                    });\n                });\n            <\/script>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-471f3ad e-flex e-con-boxed e-con e-parent\" data-id=\"471f3ad\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fe2a11 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9fe2a11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>2. A STUDY ON CONCEPTUAL FRAMEWORK ON KNOWLEDGE MANAGEMENTIMPLEMENTATION IN IT INDUSTRY CHENNAI CITY<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77f4605 e-flex e-con-boxed e-con e-parent\" data-id=\"77f4605\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a23e2c elementor-widget__width-initial exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-htmega-toggle-addons\" data-id=\"8a23e2c\" data-element_type=\"widget\" data-widget_type=\"htmega-toggle-addons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t            <div class=\"htmega-toggle-area\" >\n                \n                <div class=\"htmega-toggle-content-8a23e2c\" style=\"display: none;\">\n                    <div class=\"htmega_custom_content\"><p><em>Authors:\u00a0<\/em>DR .S. GANESAN<\/p><p><strong>Abstract<\/strong><\/p><p>Every organization is striving in a highly dynamic and competitive market. Entrepreneurs are continuously trying to use various maneuvers with a blend of technology to gain competitive advantage. However, only using technology may not help them to a large extent. So they need to discover some innovative way to survive, using the existing resourcesto gain maximum benefit. Knowledge management has been found to be a better option to achieve competitive advantage. It helps in improve competencies and taking right decision to reduce or minimize the errors. The primary objective of this study is to understand the concept of Knowledge Management and its practices being adopted in Indian IT Industry. The study focuses on exploring the factors influencing the implementation of Knowledge Management and the factors affecting the satisfaction level of employees of IT industry by evaluating various modelsof Knowledge Management. This study will offer a comprehensive platform for future Knowledge Management research and provides managerial implications for IT companies, to better realize its worth and the possible impediments involved in the processes of adopting, implementing and innovation in Knowledge Management. The findings of the study will be useful to understand and analyze various facets of Knowledge Management as well as to highlight the importance for the continuous growth of IT businesses with the help of exemplifying knowledge management practices conducted in IT industry of Chennai.<\/p><p><strong>Keywords:<\/strong> Knowledge. Knowledge Management, IT Industry<\/p><p><a href=\"https:\/\/abpi.uk\/wp-content\/uploads\/2023\/10\/21V370202.pdf\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">Download PDF<\/span><\/strong><\/a><\/p><\/div>                <\/div>\n\n                <div class=\"htmega-toggle-button\">\n                    <a href=\"#\" class=\"togglebutton-8a23e2c normal_btn\">Preview Abstract<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-down\"><\/i><\/a><a href=\"#\" class=\"togglebutton-8a23e2c opened_btn\">Close<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-up\"><\/i><\/a>                <\/div>\n\n            <\/div>\n\n            <script>\n                jQuery(document).ready(function($) {\n                    'use strict';\n                    $(\".togglebutton-8a23e2c\").on('click', function(){\n                        $(\".htmega-toggle-content-8a23e2c\").slideToggle('slow');\n                        $(this).removeAttr(\"href\");\n                        $(this).parent().toggleClass(\"open\");\n                    });\n                });\n            <\/script>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b0eb5d e-flex e-con-boxed e-con e-parent\" data-id=\"8b0eb5d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8b9e5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5c8b9e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>3. AN ANALYSIS ON ADVERTISING MEDIA AND CUSTOMER\u2019S SATISFACTION FOR WORD-OF-MOUTH ADVERTISEMENT IN CHENNAI<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b368642 e-flex e-con-boxed e-con e-parent\" data-id=\"b368642\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-368baf9 elementor-widget__width-initial exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-htmega-toggle-addons\" data-id=\"368baf9\" data-element_type=\"widget\" data-widget_type=\"htmega-toggle-addons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t            <div class=\"htmega-toggle-area\" >\n                \n                <div class=\"htmega-toggle-content-368baf9\" style=\"display: none;\">\n                    <div class=\"htmega_custom_content\"><p><em>Authors:\u00a0<\/em>DR.V. THIYAGARAJ<\/p><p><strong>Abstract<\/strong><\/p><p>Advertisement is one of the best medium to interact with the customers and satisfy their wants. There are different types of media of advertisement available in the market. Advertisement improves customers\u2019 knowledge about new product even if its price is more or less. Advertisement change the decision of thecustomers from positive to negative image of the product andvice versa. Objectives of this research is: to study the awareness about different types of advertisement media, to evaluate the effect of different advertising media on satisfaction level ofcustomers in Chennai city, to study the most effective ways of advertising media and to examine the loyalty of customers towards advertisement. Research shows that customers are loyal towards advertisement and are aware about many advertisement media and word-of-mouth advertisement is most effective ways of advertisement. The impact of word-of-mouth advertisement is the most effective way of advertisement as compared to any other media of advertisement and it reduces the cost of advertisement.<\/p><p><strong>Keywords: <\/strong>Advertisement, Word-of-Mouth Advertisement, Customer Satisfaction, Price,Advertising Media<\/p><p><a href=\"https:\/\/abpi.uk\/wp-content\/uploads\/2023\/10\/21V370203.pdf\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">Download PDF<\/span><\/strong><\/a><\/p><\/div>                <\/div>\n\n                <div class=\"htmega-toggle-button\">\n                    <a href=\"#\" class=\"togglebutton-368baf9 normal_btn\">Preview Abstract<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-down\"><\/i><\/a><a href=\"#\" class=\"togglebutton-368baf9 opened_btn\">Close<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-up\"><\/i><\/a>                <\/div>\n\n            <\/div>\n\n            <script>\n                jQuery(document).ready(function($) {\n                    'use strict';\n                    $(\".togglebutton-368baf9\").on('click', function(){\n                        $(\".htmega-toggle-content-368baf9\").slideToggle('slow');\n                        $(this).removeAttr(\"href\");\n                        $(this).parent().toggleClass(\"open\");\n                    });\n                });\n            <\/script>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mar &#8211; Apr 2021 Volume 37 Issue 02 1. THE CHALLENGES AND OPPORTUNITIES FOR ENTREPRENEURS IN THE GLOBALISED SCENARIO(A EXCLUSIVE STUDY OF TAMIL NADU) Authors:\u00a0DR.K.SELVASUNDARAM Abstract Entrepreneurship has gained greater significance at global level under changing economic scenario. Global economy in general and Indian economy in particular is poised for accelerated growth driven by entrepreneurship.&hellip; <a class=\"more-link\" href=\"https:\/\/abpi.uk\/index.php\/mar-apr-2021\/\">Continue reading <span class=\"screen-reader-text\">MAR-APR 2021<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-972","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/pages\/972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/comments?post=972"}],"version-history":[{"count":10,"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/pages\/972\/revisions"}],"predecessor-version":[{"id":991,"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/pages\/972\/revisions\/991"}],"wp:attachment":[{"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/media?parent=972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}