{"id":821,"date":"2023-10-27T07:15:05","date_gmt":"2023-10-27T07:15:05","guid":{"rendered":"https:\/\/abpi.uk\/?page_id=821"},"modified":"2023-10-27T07:45:47","modified_gmt":"2023-10-27T07:45:47","slug":"jan-feb-2022","status":"publish","type":"page","link":"https:\/\/abpi.uk\/index.php\/jan-feb-2022\/","title":{"rendered":"JAN-FEB 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"821\" class=\"elementor elementor-821\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ee837 e-flex e-con-boxed e-con e-parent\" data-id=\"b8ee837\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98554bf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"98554bf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b27e5e e-flex e-con-boxed e-con e-parent\" data-id=\"5b27e5e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07de3ed exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"07de3ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-medium\">Jan - Feb 2022 Volume 38 Issue 01<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32adbc4 e-flex e-con-boxed e-con e-parent\" data-id=\"32adbc4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea4b6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4ea4b6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>1. A STUDY OF CUSTOMER ATTITUDE TOWARDS THE GOLD JEWELLERY<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a11943 e-flex e-con-boxed e-con e-parent\" data-id=\"8a11943\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cb5749 elementor-widget__width-initial exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-htmega-toggle-addons\" data-id=\"9cb5749\" data-element_type=\"widget\" data-widget_type=\"htmega-toggle-addons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t            <div class=\"htmega-toggle-area\" >\n                \n                <div class=\"htmega-toggle-content-9cb5749\" style=\"display: none;\">\n                    <div class=\"htmega_custom_content\"><p><em>Authors: DR. JAIDEEP SHARMA\u00a0<\/em><\/p><p><strong>Abstract<\/strong><\/p><p>Gold has a greater importance in our society. This study is conducted to analyze the consumer behaviour towards the gold. The main objective of the study to identify the purposeof purchasing gold, factors influencing the purchasing decision. For this objective primary data is collected from 150 respondents through structure questionnaire. Descriptive statisticshas been used for data analysis. The study found that most of the consumer purchase gold mainly for investment purpose. There are various factors which affect the purchase decision of the consumer such as brand name, price, promotional schemes, quality, design.<\/p><p><strong>Keywords:<\/strong> Consumer Behaviour, Gold, Purchase Decision<\/p><p><a href=\"https:\/\/abpi.uk\/wp-content\/uploads\/2023\/10\/22V380101.pdf\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">Download PDF<\/span><\/strong><\/a><\/p><\/div>                <\/div>\n\n                <div class=\"htmega-toggle-button\">\n                    <a href=\"#\" class=\"togglebutton-9cb5749 normal_btn\">Preview Abstract<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-down\"><\/i><\/a><a href=\"#\" class=\"togglebutton-9cb5749 opened_btn\">Close<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-up\"><\/i><\/a>                <\/div>\n\n            <\/div>\n\n            <script>\n                jQuery(document).ready(function($) {\n                    'use strict';\n                    $(\".togglebutton-9cb5749\").on('click', function(){\n                        $(\".htmega-toggle-content-9cb5749\").slideToggle('slow');\n                        $(this).removeAttr(\"href\");\n                        $(this).parent().toggleClass(\"open\");\n                    });\n                });\n            <\/script>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67a273a e-flex e-con-boxed e-con e-parent\" data-id=\"67a273a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eeefcc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8eeefcc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>2. DIGITAL MARKETING AND CROWDFUNDING<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ccbb69 e-flex e-con-boxed e-con e-parent\" data-id=\"7ccbb69\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3dd002 elementor-widget__width-initial exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-htmega-toggle-addons\" data-id=\"c3dd002\" data-element_type=\"widget\" data-widget_type=\"htmega-toggle-addons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t            <div class=\"htmega-toggle-area\" >\n                \n                <div class=\"htmega-toggle-content-c3dd002\" style=\"display: none;\">\n                    <div class=\"htmega_custom_content\"><p><em>Authors: DR. SITA MADHAVI<\/em><\/p><p><strong>Abstract<\/strong><\/p><p>This article defines digital marketing, and it explains the components of digital marketing. It compares traditional marketing with digital marketing. It throws light on customer persona, content marketing matrix andRACE model. As an application area, it takes the example of crowdfunding in social media. It highlights the role of crowdfunding and social capital in business.<\/p><p><strong>Keywords<\/strong>: Digital marketing, Crowd funding, crowdfunding, Customer persona, content matrix, content marketing matrix, RACE, AIDA, Social capital<\/p><p><a href=\"https:\/\/abpi.uk\/wp-content\/uploads\/2023\/10\/22V380102.pdf\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">Download PDF<\/span><\/strong><\/a><\/p><\/div>                <\/div>\n\n                <div class=\"htmega-toggle-button\">\n                    <a href=\"#\" class=\"togglebutton-c3dd002 normal_btn\">Preview Abstract<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-down\"><\/i><\/a><a href=\"#\" class=\"togglebutton-c3dd002 opened_btn\">Close<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-up\"><\/i><\/a>                <\/div>\n\n            <\/div>\n\n            <script>\n                jQuery(document).ready(function($) {\n                    'use strict';\n                    $(\".togglebutton-c3dd002\").on('click', function(){\n                        $(\".htmega-toggle-content-c3dd002\").slideToggle('slow');\n                        $(this).removeAttr(\"href\");\n                        $(this).parent().toggleClass(\"open\");\n                    });\n                });\n            <\/script>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b1c7e1 e-flex e-con-boxed e-con e-parent\" data-id=\"4b1c7e1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb62809 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"cb62809\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>3.\u00a0INFLUENCE OF PERSONALITY TRAITS ON TECHNOLOGY ADOPTION BY COLLEGE STUDENTS<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3a82fb e-flex e-con-boxed e-con e-parent\" data-id=\"c3a82fb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa230ea elementor-widget__width-initial exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-htmega-toggle-addons\" data-id=\"aa230ea\" data-element_type=\"widget\" data-widget_type=\"htmega-toggle-addons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t            <div class=\"htmega-toggle-area\" >\n                \n                <div class=\"htmega-toggle-content-aa230ea\" style=\"display: none;\">\n                    <div class=\"htmega_custom_content\"><p><em>Authors:\u00a0DR. J. M. BADIYAN<\/em><\/p><p><strong>Abstract<\/strong><\/p><p>The small virus covid 19 has changed our life to pro technology in many fields including education. The adoption of technology by college students depends on many factors including personality. The paper aims to study the technology adoption by college students and the five personality factors impacting the adoption. The famous U. T. A. U. T. Model for technology adoption and the TIPI model for personality measurement are used and measured for 332 college students in saurashtra using convenience sampling through a structured questionnaire. The results shown that the adoption of technology in learning is influenced by all personality factors i. e. extraversion, agreeableness, conscientiousness, emotional stability and openness to experience. The demographic analysis shown that gender and geography of residence didn't have any influence on technology adoption by college students but, the faculty of study and family income has influence on the adoption of technology by college students. The other faculty students than the 3 has the most technology adoption, the science students were next, then, commerce and the last were arts students. At a level, increase in monthly income made the students more prone to adopt the technology. The results may be helpful to frame policies and programmes for decision makers in education and useful in further research. <strong>Keywords<\/strong>: adoption of technology, UTAUT model, personality traits, TIPI scale, college students, regression model.<\/p><p><a href=\"https:\/\/abpi.uk\/wp-content\/uploads\/2023\/10\/22V380103.pdf\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">Download PDF<\/span><\/strong><\/a><\/p><\/div>                <\/div>\n\n                <div class=\"htmega-toggle-button\">\n                    <a href=\"#\" class=\"togglebutton-aa230ea normal_btn\">Preview Abstract<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-down\"><\/i><\/a><a href=\"#\" class=\"togglebutton-aa230ea opened_btn\">Close<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-up\"><\/i><\/a>                <\/div>\n\n            <\/div>\n\n            <script>\n                jQuery(document).ready(function($) {\n                    'use strict';\n                    $(\".togglebutton-aa230ea\").on('click', function(){\n                        $(\".htmega-toggle-content-aa230ea\").slideToggle('slow');\n                        $(this).removeAttr(\"href\");\n                        $(this).parent().toggleClass(\"open\");\n                    });\n                });\n            <\/script>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Jan &#8211; Feb 2022 Volume 38 Issue 01 1. A STUDY OF CUSTOMER ATTITUDE TOWARDS THE GOLD JEWELLERY Authors: DR. JAIDEEP SHARMA\u00a0 Abstract Gold has a greater importance in our society. This study is conducted to analyze the consumer behaviour towards the gold. The main objective of the study to identify the purposeof purchasing gold,&hellip; <a class=\"more-link\" href=\"https:\/\/abpi.uk\/index.php\/jan-feb-2022\/\">Continue reading <span class=\"screen-reader-text\">JAN-FEB 2022<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-821","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/pages\/821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/comments?post=821"}],"version-history":[{"count":7,"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/pages\/821\/revisions"}],"predecessor-version":[{"id":841,"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/pages\/821\/revisions\/841"}],"wp:attachment":[{"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/media?parent=821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}