{"id":4179,"date":"2025-09-22T04:54:46","date_gmt":"2025-09-22T04:54:46","guid":{"rendered":"https:\/\/abpi.uk\/?page_id=4179"},"modified":"2025-10-27T04:35:43","modified_gmt":"2025-10-27T04:35:43","slug":"september-2025","status":"publish","type":"page","link":"https:\/\/abpi.uk\/index.php\/september-2025\/","title":{"rendered":"SEPTEMBER-2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4179\" class=\"elementor elementor-4179\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a699cd e-flex e-con-boxed e-con e-parent\" data-id=\"2a699cd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5fc61 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-spacer\" data-id=\"bb5fc61\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd4adef e-flex e-con-boxed e-con e-parent\" data-id=\"bd4adef\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb9ad9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"dfb9ad9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-medium\">September 2025 Volume 41 Issue 09<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1a62d2 e-flex e-con-boxed e-con e-parent\" data-id=\"c1a62d2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15d5ee7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"15d5ee7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>1. STOCK MARKET RESPONSES TO LUXURY BRAND MARKETING INITIATIVES: AN EVENT STUDY APPROACH<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b57954 e-flex e-con-boxed e-con e-parent\" data-id=\"8b57954\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-517bb1c elementor-widget__width-initial exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-htmega-toggle-addons\" data-id=\"517bb1c\" data-element_type=\"widget\" data-widget_type=\"htmega-toggle-addons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t            <div class=\"htmega-toggle-area\" >\n                \n                <div class=\"htmega-toggle-content-517bb1c\" style=\"display: none;\">\n                    <div class=\"htmega_custom_content\"><p><em>Authors: <\/em>DR. SHIVANI SAINI<sup>1<\/sup>* AND DR. CHETAN G. K.<sup>2<\/sup><\/p><p><strong>Abstract<\/strong><\/p><p>Marketing activities are crucial in communicating brand value to the target market. A luxury brand\u2019s communications reflect its legacy and superiority, which can have a significant impact on a wider audience. The present research aims to quantify the stock market's response to the marketing communications of a luxury firm. The present research aims to quantify the stock market reactions to the marketing communications of a luxury firm. Beyond investor behaviour, these reactions are also indicative of how enterprise-level messaging reverberates across the interconnected ecosystem of stakeholders-ranging from consumers and shareholders to local communities and entrepreneurial actors aligned with the brand\u2019s value chain. By adopting the event study methodology, this study tests the impact of the marketing communications of a world-renowned luxury firm LVMH on the stock market. The research has been undertaken with five years LVMH marketing events, stock index and CAC Index. The index data has been collected from BLOOMBERG Terminals. The findings of this study outline the impact of various marketing communications on stock prices on the event day, anticipation, adjustment, and total measurement window. This paper will offer insights to luxury brand managers who seek to amalgamate marketing and finance in a view to perform corporate branding as a future of modern marketing. Although the increased attention paid to branding strategies and stock performance, very little is reported to understand the stock market behaviour of luxury companies. Despite being a well-established research domain, stock market reaction remains an under-explored phenomenon in luxury brand marketing. This study might be the first to perform in a luxury brand category. By filling this gap, the research advances understanding of the dynamic interactions between brand messaging, market responses, and community engagement in a high-value, niche sector.<\/p><p><strong>Keywords: <\/strong>Luxury, Event Study, Stock Price, Marketing, LVMH.<\/p><p><a href=\"https:\/\/abpi.uk\/wp-content\/uploads\/2025\/10\/25V410901.pdf\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ff0000\">Download PDF<\/span><\/strong><\/a><\/p><\/div>                <\/div>\n\n                <div class=\"htmega-toggle-button\">\n                    <a href=\"#\" class=\"togglebutton-517bb1c normal_btn\">Preview Abstract<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-down\"><\/i><\/a><a href=\"#\" class=\"togglebutton-517bb1c opened_btn\">Close<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-up\"><\/i><\/a>                <\/div>\n\n            <\/div>\n\n            <script>\n                jQuery(document).ready(function($) {\n                    'use strict';\n                    $(\".togglebutton-517bb1c\").on('click', function(){\n                        $(\".htmega-toggle-content-517bb1c\").slideToggle('slow');\n                        $(this).removeAttr(\"href\");\n                        $(this).parent().toggleClass(\"open\");\n                    });\n                });\n            <\/script>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d87beed e-flex e-con-boxed e-con e-parent\" data-id=\"d87beed\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d071f5b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d071f5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>2. COMPARATIVE STUDY OF THE ROLE OF FOREIGN DIRECT INVESTMENT IN PROMOTING ECONOMIC DEVELOPMENT IN INDIA AND VIETNAM<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d623b3 e-flex e-con-boxed e-con e-parent\" data-id=\"1d623b3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5b07c elementor-widget__width-initial exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-htmega-toggle-addons\" data-id=\"2d5b07c\" data-element_type=\"widget\" data-widget_type=\"htmega-toggle-addons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t            <div class=\"htmega-toggle-area\" >\n                \n                <div class=\"htmega-toggle-content-2d5b07c\" style=\"display: none;\">\n                    <div class=\"htmega_custom_content\"><p><em>Authors:\u00a0<\/em>Dr. SOUVIK BANERJEE<sup>1<\/sup>, Dr. DEBADITYA MOHANTI<sup>2<\/sup>, Dr. AMRITA SENGUPTA<sup>3<\/sup> and Dr. ABHIJIT PANDIT<sup>4<\/sup><\/p><p><strong>Abstract<\/strong><\/p><p>Foreign Direct Investment (FDI) has become a vital driver of economic growth for emerging economies, but its developmental impacts vary depending on national structures, policies, and sectoral orientations. This study conducts a comparative analysis of India and Vietnam, examining how FDI has shaped economic development over three decades (1991\u20132022). Using secondary data from the World Bank World Development Indicators (WDI), the study applied descriptive statistics, correlation analysis, and Ordinary Least Squares (OLS) regression to assess the influence of FDI inflows on GDP growth, employment generation, and export performance. The findings reveal that while India attracted larger absolute volumes of FDI, Vietnam leveraged its inflows more effectively to support employment-intensive manufacturing and export-led industrialization. Vietnam\u2019s FDI inflows demonstrated stronger correlations with GDP growth, job creation, and export performance, reflecting its manufacturing-driven model. In contrast, India\u2019s service-sector-oriented inflows contributed significantly to GDP expansion but showed weak linkages with employment and limited impact on exports. The results highlight that the quality and orientation of FDI matter more than its volume, with institutional frameworks and absorptive capacity mediating developmental outcomes. This study fills a critical literature gap by systematically comparing two divergent FDI-led growth models and offers lessons for other emerging economies. It concludes that aligning FDI with inclusive and sustainable development strategies is essential for maximizing its benefits in an increasingly competitive global landscape.<\/p><p><strong>Keywords: <\/strong>Foreign Direct Investment, Economic Development, India, Vietnam, Employment, Exports.<\/p><p><a href=\"https:\/\/abpi.uk\/wp-content\/uploads\/2025\/09\/25V410902.pdf\"><strong><span style=\"color: #ff0000\">Download PDF<\/span><\/strong><\/a><\/p><\/div>                <\/div>\n\n                <div class=\"htmega-toggle-button\">\n                    <a href=\"#\" class=\"togglebutton-2d5b07c normal_btn\">Preview Abstract<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-down\"><\/i><\/a><a href=\"#\" class=\"togglebutton-2d5b07c opened_btn\">Close<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-up\"><\/i><\/a>                <\/div>\n\n            <\/div>\n\n            <script>\n                jQuery(document).ready(function($) {\n                    'use strict';\n                    $(\".togglebutton-2d5b07c\").on('click', function(){\n                        $(\".htmega-toggle-content-2d5b07c\").slideToggle('slow');\n                        $(this).removeAttr(\"href\");\n                        $(this).parent().toggleClass(\"open\");\n                    });\n                });\n            <\/script>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc1c26e e-flex e-con-boxed e-con e-parent\" data-id=\"cc1c26e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d654aa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1d654aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>3. INVESTIGATING THE EFFECTS OF WORKPLACE FLEXIBILITY ON EMPLOYEE PERFORMANCE AND WORK-FAMILY BALANCE: A CASE STUDY OF ANDHRA PRADESH&#8217;S HIGHER EDUCATION SECTOR<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b25648e e-flex e-con-boxed e-con e-parent\" data-id=\"b25648e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dffcfd6 elementor-widget__width-initial exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-htmega-toggle-addons\" data-id=\"dffcfd6\" data-element_type=\"widget\" data-widget_type=\"htmega-toggle-addons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t            <div class=\"htmega-toggle-area\" >\n                \n                <div class=\"htmega-toggle-content-dffcfd6\" style=\"display: none;\">\n                    <div class=\"htmega_custom_content\"><p><em>Authors: <\/em>K. ANJANA<sup>1<\/sup> AND DR. KALPANA KONERU<sup>2<\/sup><\/p><p><strong>Abstract<\/strong><\/p><p>The study investigates the impact of workplace flexibility on employee performance and work-family balance within Andhra Pradesh's higher education sector. The research examines six dimensions of workplace flexibility, namely flexible working hours, remote work options, job-sharing arrangements, compressed workweeks, part time employment, and leave policies. Through a mixed-methods approach, including surveys and interviews with faculty and administrative staff, the study seeks to understand how these flexibility measures influence employee productivity, job satisfaction, and the ability to balance professional and personal responsibilities. The findings aim to provide insights into the effectiveness of workplace flexibility initiatives in enhancing employee well-being and organizational performance. The study also discusses the implications for policy-making and institutional practices to foster a supportive work environment in higher education.<\/p><p><strong>Keywords:<\/strong>Workplace Flexibility, Employee Performance, Work-Family Balance, Higher Education, Job Satisfaction, Organizational Performance.<\/p><p><a href=\"https:\/\/abpi.uk\/wp-content\/uploads\/2025\/10\/25V410903.pdf\"><strong><span style=\"color: #ff0000\">Download PDF<\/span><\/strong><\/a><\/p><\/div>                <\/div>\n\n                <div class=\"htmega-toggle-button\">\n                    <a href=\"#\" class=\"togglebutton-dffcfd6 normal_btn\">Preview Abstract<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-down\"><\/i><\/a><a href=\"#\" class=\"togglebutton-dffcfd6 opened_btn\">Close<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-up\"><\/i><\/a>                <\/div>\n\n            <\/div>\n\n            <script>\n                jQuery(document).ready(function($) {\n                    'use strict';\n                    $(\".togglebutton-dffcfd6\").on('click', function(){\n                        $(\".htmega-toggle-content-dffcfd6\").slideToggle('slow');\n                        $(this).removeAttr(\"href\");\n                        $(this).parent().toggleClass(\"open\");\n                    });\n                });\n            <\/script>\n        \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>September 2025 Volume 41 Issue 09 1. STOCK MARKET RESPONSES TO LUXURY BRAND MARKETING INITIATIVES: AN EVENT STUDY APPROACH Authors: DR. SHIVANI SAINI1* AND DR. CHETAN G. K.2 Abstract Marketing activities are crucial in communicating brand value to the target market. A luxury brand\u2019s communications reflect its legacy and superiority, which can have a significant&hellip; <a class=\"more-link\" href=\"https:\/\/abpi.uk\/index.php\/september-2025\/\">Continue reading <span class=\"screen-reader-text\">SEPTEMBER-2025<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-4179","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/pages\/4179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/comments?post=4179"}],"version-history":[{"count":25,"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/pages\/4179\/revisions"}],"predecessor-version":[{"id":4252,"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/pages\/4179\/revisions\/4252"}],"wp:attachment":[{"href":"https:\/\/abpi.uk\/index.php\/wp-json\/wp\/v2\/media?parent=4179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}