Authors: DR .S. GANESAN

Abstract

Every organization is striving in a highly dynamic and competitive market. Entrepreneurs are continuously trying to use various maneuvers with a blend of technology to gain competitive advantage. However, only using technology may not help them to a large extent. So they need to discover some innovative way to survive, using the existing resourcesto gain maximum benefit. Knowledge management has been found to be a better option to achieve competitive advantage. It helps in improve competencies and taking right decision to reduce or minimize the errors. The primary objective of this study is to understand the concept of Knowledge Management and its practices being adopted in Indian IT Industry. The study focuses on exploring the factors influencing the implementation of Knowledge Management and the factors affecting the satisfaction level of employees of IT industry by evaluating various modelsof Knowledge Management. This study will offer a comprehensive platform for future Knowledge Management research and provides managerial implications for IT companies, to better realize its worth and the possible impediments involved in the processes of adopting, implementing and innovation in Knowledge Management. The findings of the study will be useful to understand and analyze various facets of Knowledge Management as well as to highlight the importance for the continuous growth of IT businesses with the help of exemplifying knowledge management practices conducted in IT industry of Chennai.

Keywords: Knowledge. Knowledge Management, IT Industry

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